The the most demanded profiles in the

The search engine positioning or SEO (Search Engine Optimization) is the set of techniques aimed at improving the visibility of a web page in different search engines organically without the need to pay to get a position sponsored within the search engines, of what the SEM (Search Engine Marketing) is responsible for. The person in charge of SEO uses techniques to improve the structure and content of the web, such as the Link Building, Link baiting and the so-called keywords (keywords used by users to search for a product or service on the Internet). Currently, the specialist in online positioning is one of the most demanded profiles in the digital marketing environment and is expected to continue like this until 2017. It is a necessary work that helps to stand out in this e-commerce society, both to companies like individuals with their web. The Internet is increasingly saturated with websites, online stores, etc. and SEO makes search engines understand what content is more critical and include it in the top positions of their search lists.The techniques employed by the SEO manager are not independent actions but are part of a cycle that begins with the analysis of the situation of the web and that of competitors. Then you have to establish some objectives, a strategy in which the architecture, the Link Building, and the contents come into play, and, finally, you have to carry out the optimization, both on the page and off a page . The ten rules of SEO:1 .- Meta tags2 .- Keyword density3 .- Structured contents4 .- Quality and descriptive contents of our website5 .- Internal links6 .- External links7 .- Routing from social networks to our content8 .- Site Map9 .- Content Update10.- ConstancyIn addition to these ten rules, we must take into account the loading speed of the web, the robots of each search engine, the architecture of the site, Javascript and cookies and the content in Flash format. What is SEO and why is it so crucial for Web Positioning and Digital Marketing?The abbreviations SEO come from the English Search Engine Optimization, and mean “Optimization in the Search Engines.” As explained by specialists at the University of San Diego in the United States:”Search engines are one of the most frequently used tools to find information on the Internet. Search Engine Optimization (SEO) refers to a variety of techniques and strategies to improve positioning and visibility in the list of search engine results. “Thus, through SEO techniques you can optimize instances ranging from your content to your website, to multiply the possibilities that users find your proposals when they perform a search on Google (i.e., improve the positioning of your content in the results of Google or any other search engine).Master Digital Marketing is a master’s degree from the Universidad Complutense de Madrid that brings the basic knowledge of the digital world through the experience that is conveyed by a faculty of university professors and belonging to companies that have revolutionized the world of communication, Digital Marketing, and Marketing. Mobile.About Us:Learn how to apply to your business or company the enormous possibilities offered by new technologies for Community Manager, Digital Marketing, and Social Media Marketing.

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