Critique: Available at: https://www.apple.com/uk/newsroom/2017/11/iphone-x-arrives-in-south-korea-thailand-turkey-and-10-more-countries/ [Accessed 20 January

 

Critique:
The source
talks about the launch of the new IPhone X which lists the product
specification and pricing that can be used to explain the components of price
and product under marketing mix. The source talks about the product and the
new technology that has been used in this phone. However, the pricing of the
product clarifies the targeted market of the product.

Authority

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Apple is the official company website
which with its press release page provides detail of the company’s activities
and future.

Educational Value

 No educational value, source only
talks about the company’s new product.

Originality

It is Apples official website which
contains its product details.

Quality

This press release is issued by the
official company website

Relevance

Contains information about the new
IPhone X, its price and specifications.

Source
2

How would you write
this source (assume it is not a direct quote):

in the text

(Apple Inc, 2017)

in the reference list

(Apple, 2017). Apple Press info. Online
Available at: https://www.apple.com/uk/newsroom/2017/11/iphone-x-arrives-in-south-korea-thailand-turkey-and-10-more-countries/
Accessed 20 January 2018.

Critique: This source talks about how
apple is expanding its market by releasing IPhone X in ten new countries this
along with the previous countries. Thereby the information provided in this
press release is relevant to understanding the geographical segmentation of
the product i.e. iPhone X.

Authority

As mentioned above the company website
through its press release page provides information about the company’s
recent activities and future.

Educational Value

This press release talks about the
geographical segmentation which is mentioned in (Larsen, 2010), 1-33.

Originality

Its Apples official websites which
contains information about its products.

Quality

This press release as mentioned above
is issued by the company’s website.

Relevance

Contains information about the market
segmentation of Apples new product.

Source
3

How would you write
this source (assume it is not a direct quote):

in the text

(Franck,2017)

in the reference list

Frank, T., (2017).
online Available at: https://www.cnbc.com/2017/12/21/apple-is-morgan-stanleys-top-tech-pick-for-2018.html
Accessed 20 Jan. 2018.

Critique: This article issued by a
private newspaper company talks about how the new product has attracted the
Chinese people to buy the iPhone X in place of their local company phones.
Thereby it has attracted a lot of attention and has managed to change
people’s attitude towards IPhone which is now much different to what it was
previously. Thereby this change has come under the Psychographic market
segmentation where the belief and attitude of people towards the new product
of the company.
 

Authority

Thomas Franck is an investment
reporter at CNBC and has previously and has previously led The Harvard
Crimson’s media department in Cambridge, Mass.(CNBC,2017) 

Educational Value

This article talks about the
Psychographic segmentation which is explained by (Kahle & Chiagouris,
1997)
in their book.

Originality

This is an original article written by
the journalist of CNBC.com.

Quality

Article is published by a well
renowned newspaper CNBC which has received 3.3 stars from Glassdoor Uk.
(Glassdoor 2016)

Relevance

Contains information about the
Psychographic segmentation of the product.

Source
4

How would you write this
source (assume it is not a direct quote):

in the text

(Tech Stream, 2017)

in the reference list

(Tech Stream,
2017) Apple – September Event 2017.
Online.
Available
From: https://www.youtube.com/watch?v=6BbalQF7TDE
Accessed
on: 20/01/2018

Critique: The source is the coverage
of the official event where the release of the IPhone X was announced. The
event reveals the visual design, specifications and features of the new IPhone.
The video shows how the new design in terms of size, weight features,
processors, storage and applications make the product suitable for
differentiated markets. In particular it talks about its new face recognition
technology that distinguishes it from its competitors.

Authority

Tech
Stream is a private online channel that provides an easy way to watch
previous livestreams from large tech companies.

Educational
Value

This
video talks about the suitability of the product in differentiated markets. (Levitt, 1980)

Originality

Whilst
this video is not published by apple, it is the actual minute by minute video
of the product launch.

Quality

The
channel uploads all the product launches of major tech companies and has a five-star
rating from Glassdoor UK.

Relevance

Contains
information about the differentiated market of the product.

Source
5

How would you write
this source (assume it is not a direct quote):

in the text

(Simon,
2017)

in the reference list

Simon, M., (2017). How
Apple’s unconventional iPhone X marketing strategy will make you want one at
any cost Online
Available
at: https://www.macworld.com/article/3235955/iphone-ipad/apple-iphone-x-strategy.html
Accessed
on (22.01.2018)
 

Critique: This source illustrates the
positioning strategy of the company overall in the mobile phone market.
Apple, according to the source stands high in terms of innovation and
customer loyalty compared to its competitors. Hence, the report can be used
to reflect on the innovations in the new IPhone X compared to its previous
models.

Authority

Michael
Simon is the staff writer of the macworld and PC world.

Educational
Value

This
source talks about the positioning strategy mentioned in ( (Sengupta, 2005)

Originality

This
is an original article written by Michael Simon.

Quality

Mac
World has been recognised by Google to be a website that talks about all the
new and upcoming apple products.

Relevance

Contains
information about the positioning strategy of the product.

Source
6

How would you write
this source (assume it is not a direct quote):

in the text

(Reisinger,2017)

in the reference list

Reisinger, D., (2017). Apple iPhone X Lives Up to the
Hype with Pre-Order Demand ‘Off the Charts’ Online
Available
from: http://fortune.com/2017/10/28/apple-iphone-x-pre-order-sales/Accessed
on (23/01/2018)
 

Critique: Along with the pricing, it
mentions how the company placed the product. The company in just three days’
time recorded record pre orders, which helped the company break sales record
after the launch of the new product.

Authority

This
article is published by Don Reisinger who is a
technology journalist and product reviewer. He covers everything from Apple
to gaming to start-ups. (Pcmag.com, 2018)

Educational
Value

It
is talking about the pricing of the product.

Originality

This
is an original article written by Don Reisinger.

Quality

Fortune
has received 3.3 stars rating from (sitejabber.com,2017)

Relevance

Contains
information about the record pre order sales of the new product.

Source
7

How would you write
this source (assume it is not a direct quote):

in the text

(Hobbs, 2017)

in the reference list

Hobbs, T., (2017). Marketing
Week, 2017 Apple gambles on premium iPhone X but
should its rivals be worried? Online
Available from: https://www.marketingweek.com/2017/09/13/apple-gambles-premium-iphone-x-rivals-worried/
Accessed On 🙁 23/01/2018)
 

 

Critique:
The author in this
article talks about the product design and tries to present his views of
how the modern design would help Apple compete with the competitors such as
Samsung in the market and help them attract new customers and increase
their sales.

Authority

This
article is written by Thomas Hobbs who is a senior reporter at Marketing Week.

Educational
Value

This
source talks about product innovation which all mobile phone companies use to
differentiate their product that attracts customers.

Originality

This
is an original essay written by Thomas Hobbs for Marketing Week magazine.

Quality

This
source is a business magazine focused on the marketing industry in the
UK. 

Relevance

Source
talks about how product innovation will help the product compete against its
competitors in the market.

Source
8

How would you write
this source (assume it is not a direct quote):

in the text

(Haslam, 2017)

in the reference list

Haslam, K., (2017). iPhone X vs iPhone 8
vs iPhone 8 Plus Online
Available at: https://www.macworld.co.uk/review/iphone/iphone-8-vs-iphone-x-3664120/
Accessed at
25/01/2018
 

Critique: This article explains the
latest features of the new IPhone X and compares them with the IPhone 8 and 8
Plus. It differentiates the specs of both phones and draws a conclusion based
on each specification one after the other.

Authority

This
article is written by Karen Haslam who is a senior editor at Macworld.

Educational
Value

This
article contains no educational value, it just tries to differentiate the two
products of the same company. 

Originality

This
is an original article written by Karen Haslam

Quality

Mac
World has been recognised by Google to be a website that talks about all the
new and upcoming apple products.

Relevance

This
article differentiates the product with its previous models.

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