1) hospitals, schools, and worksites; building capacity

1)     
The CDC social marketing resources

This website took me to the
division of nutrition, physical activity, and obesity. The CDC’s Division of
Nutrition, Physical Activity and Obesity is at the forefront of decreasing
obesity in the U. S., including contributing to the decline in obesity among
children ages 2-5. However, obesity still affects almost 1 in 5 children and 1
in 3 adults, putting people at risk for high blood pressure, high cholesterol,
type 2 diabetes, heart disease and certain cancers. Obesity costs the US health
care system $147 billion a year and over a quarter of all Americans 17 to 24
years are too heavy to join the military. DNPAO protects the health of
Americans at every stage of life by encouraging regular physical activity and
good nutrition. They support the toddler eating healthy snacks and playing
actively in child care, the student being able to walk to school, the mother
who chooses to breastfeed, and the older adult who can walk safely and have
access to healthy foods in their own neighborhood.

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                98
million Americans have obesity.  Between 1980 and 2010, the percentage of
people with obesity doubled among adults and tripled among children. Since
2010, rates have been steady, even declined among young children, but too many
people still have obesity. Obesity reduces quality of life and increases individuals’
risk for other diseases including diabetes, heart disease, and certain cancers.
Obesity severely impacts the U.S. economy, approximately $147 billion in annual
health care costs. The Division of Nutrition, Physical Activity, and Obesity
(DNPAO) supports healthy eating, active living, and obesity prevention by
creating healthy child care centers, hospitals, schools, and worksites;
building capacity of state health departments and national organizations; and,
conducting research, surveillance and evaluation studies.

2)     
Social marketing institute

This website took me to a social marketing website called
the social marketing institute. The Social Marketing Institute is online resource being created
to advance the science and practice of social marketing. Social marketing is the use
of commercial marketing concepts and tools in programs designed to influence
individuals’ behavior to improve their well-being and that of society. It is an
innovative approach now being implemented by groups as diverse as the Centers for Disease Control and Prevention,
the American Cancer Society,
the U.S. Agency for International
Development, AARP,
and private sector companies whose strategies incorporate both business and
social objectives.

The Institute will learn, develop,
and facilitate the application of the very best social marketing practices in a
wide range of settings all over the world. It will do this by maintaining
constant touch with frontline social marketing practitioners, innovative
private sector marketers, and top rank academic programs and institutes. When
fully operational, the Social
Marketing Institute will undertake all the following activities provide on-site team-based strategic
guidance to programs, organizations, businesses and foundations
impatient to apply the very best social marketing approaches to their
particular issues and problems, carry
out and disseminate research on social marketing practices, train and educate today’s
practitioners and prepare the next generation in state-of-the-art techniques, sponsor academic research to take
social marketing to the “next level” of sophistication, and impact, and provide connections and leadership to
social change professionals, commercial marketers, academics and funders eager
to exchange ideas about social marketing practice and its potential.

 

3)     
Tools of change

The concept for this site was born
when a group of us at West End Community Ventures were launching
Ottawa-Carleton’s first Green Communities initiative. They wanted to better
their understanding of how to improve their own program’s impact. In securing
funding from the Ontario and Canadian governments, they were encouraged – and
enabled – to step back from the day-to-day urgencies of their particular
program and to take a broader and longer view.

They published a workbook on what
they found. It included 25 residential case studies of communities from across
North America whose programs they had studied. It also developed further the
community-based social marketing framework that had been developed by Doug
McKenzie-Mohr, and published by NRTEE in “Promoting a Sustainable Future:
An Introduction to Community-Based Social Marketing”. They said they were
grateful to the many people who helped with the preparation of the original
workbook.

Jay Kassirer of Cullbridge
spearheaded the effort and co-authored the workbook along with Doug
McKenzie-Mohr. The workbook was subsequently re-edited and published by
Canada’s National Round Table on the Environment and the Economy (NRTEE) .   Free download.

The workbook had been designed so
that it could eventually evolve into an interactive web site. With generous
funding from both Health Canada and Natural Resources Canada, they were able to
build that website and expand the scope to include health and safety promotion.
They invite others to join with them in further developing and promoting the
site, so that it can become an even better resource for program planners and
implementers across the globe.

4)     
Social media toolkit

The toolkit was developed by the
Electronic Media Branch, Division of News and Electronic Media, Office of the
Associate Director of Communication at the Centers for Disease Control and
Prevention (CDC). It was designed to provide guidance and to share the lessons
learned in more than three years of integrating social media into CDC health
communication campaigns, activities and emergency response efforts. In this
guide, you will find information to help you get started using social
media—from developing governance to determining which channels best meet your
communication objectives to creating a social media strategy. You will also
learn about popular channels you can incorporate into your plan, such as blogs,
video-sharing sites, mobile applications and RSS feeds. This toolkit is
intended for a beginner audience, although some viewers with an intermediate
level may find parts of the toolkit useful.

CDC uses social media to provide users with access to
credible, science-based health information when, where and how users want it. A
variety of social media tools are used to reinforce and personalize messages,
reach new audiences, and build a communication infrastructure based on open
information exchange. There are three key attributes of social media channels
that are believed to make them highly effective as health communication tools. These
three attributes are personalization, content tailored to individual needs, presentation,
timely and relevant content accessible in multiple formats and contexts, and participation,
partners and the public who contribute content in meaningful ways. Additionally,
many social media channels facilitate social engagement, viral sharing of
information and trust.

There are a number of social media
tools that you can utilize in your health communications activities—more than
what is listed here, in fact. While they did not cover every social media tool
available, they claim this section of the toolkit should provide you with an
understanding of a wide range of social media tools CDC and others in public
health have successfully used in emergency response.

5)     
Canadian social marketing network

This mission of
the organization is to promote and protect the health of Canadians through
leadership, partnership, innovation, and action in public health. Their vision
is healthy Canadians and communities in a healthier world. Their values are respect
for democracy, respect for people, Integrity, stewardship, excellence. The role
of the Public Health Agency of Canada is to, promote health, prevent and
control chronic diseases and injuries, prevent and control infectious diseases,
prepare for and respond to public health emergencies, serve as a central point
for sharing Canada’s expertise with the rest of the world, apply international
research and development to Canada’s public health programs, and strengthen
intergovernmental collaboration on public health and facilitate national
approaches to public health policy and planning.

The Public
Health Agency of Canada assists the Minister of Health in exercising or
performing the Minister’s powers, duties, and functions in relation to public
health.

Through the delivery of its
legislative and regulatory programs, the Agency is seeking to comply with the
Cabinet Directive on Regulatory Management which encompasses the commitments
outlined in the Government of Canada’s Red Tape Reduction Action Plan that
responds to the recommendations of the Red Tape Reduction Commission.

The Human Pathogens and Toxins Act,
the purpose of this Act is to establish a safety and security regime to protect
the health and safety of the public against the risks posed by human pathogens
and toxins, is one act that the agency deals with. Another act the agency deals
with is the Department of Health Act. This Act sets out the powers, duties and
functions of the Minister, which extend to all matters covering the promotion
or preservation of the health of Canadians over which Parliament has
jurisdiction. The Public Health Agency of Canada Act, which establishes the
Public Health Agency of Canada for the purpose of assisting the Minister of
Health in exercising or performing the Minister’s powers, duties and functions
in relation to public health. It also establishes the office of the Chief
Public Health Officer and the office of the President, and the related powers,
duties and functions, is another act that the agency deals with. The agency
also deals with the Quarantine Act, which protects public health by taking
comprehensive measures to prevent the introduction and spread of communicable
diseases. The Act authorizes the Minister of Health to establish quarantine
stations and quarantine facilities anywhere in Canada, and to designate various
officers including quarantine officers, environmental health officers, and
screening officers. The Act authorizes measures that can be taken in respect of
international travelers, or other persons at an entry or departure point, who
have or might have a communicable disease (one that poses a risk of significant
harm to public health).  It also
authorizes measures that can be taken in respect of conveyances arriving in or
departing from Canada, and cargo on those conveyances, which could be the
source of a communicable disease.

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